Getting the MOST Our of a Radio Interview

The writing and publishing process is a time consuming endeavor. I’ve spent many posts discussing the importance of having a platform set up before you write the first word. You know, a place to shout from the roof tops to anyone standing long enough to listen about the fact that you wrote a book. This platform can come by way of a blog or a speaking platform, and ideally both.

So, let’s say you’ve written a book, it is published and you want to get the word out by making a circuit via a blog and/or radio shows interviews. Do you have a plan? Rarely have I seen a good media campaign other than those put together by some high-end strategists, namely good public relations or marketing personnel such as a publicist.

Additionally do you know what makes a good interview? How do you make the most of this “on air” time? How do you get the word out? How do you gauge the results of your radio show interviews? Is it by direct sales, use of a coupon code or discount, or your status on social media platforms?

I asked quite a few questions. So let’s tackle a few. Since I host a weekly broadcast for aspiring authors and have for the last few years I feel I have quite a bit of experience in the interviewing process. Rarely does an author take full advantage of the platform at hand.

Let’s discuss what makes a good interview.

  • What you’d like to listen to someone talk about?
  • Think about sharing something interesting, exciting, or a little known fact, how about an insider’s only type of information. Nothing that is silly or sensational will do.
  • Share about your personal journey, why you HAD to write this book.
  • I can guarantee that this talk show host has been known to pull an interview or two off the website if it did not fill the time slot with information worthwhile of a replay. Sure we can talk about the book, where to purchase it and your personal story. Yet, no one tunes in to hear a play-by-play synopsis of the plot or topic of the book. The cliff notes version is fine. The longer pitch is better left in the ad copy or the back copy of the book.

I personally like getting to know the author. One of my favorite questions to ask is about the author’s motivation for writing the book. Another is how the book became published, especially if the author has a traditional or large house publisher. Everyone’s story is a little different and that brings interest to the show.

How do you make the most of your on air time? This is truly up to you. The radio show host will handle some of the publicity but you should help to blast the social media scene with news of the interview. Helping to spread the word will insure that there are people listening to the live event as well as the replays if your host leaves the show up in the archives. Be sure to ask your host for a copy if the replays are not archived on a website for constant access. This is another way of directing people to visit the interview, listen, get to know you and hopefully purchase the book. The ideal way is to spread the word at least eight days before the event.

Remember, success is not the total number of books sold but the experience of getting the word out to the public, building relationships, showing credibility by having an interview air “live” and pointing people back to the show in order to showcase your knowledge and belief in your book or project. Nothing beats an enthusiastic author who is excited about the work and in this way the word of mouth will spread about the book.

Remember the idea is to get the word out and true success is the happiness of a job well done! Social media is the same as an in person event and building relationships is what matter in the end. Have you had an experience with a radio opportunity? If so, share it with us.

Blogger Schedule – That’s What I Need!

Last January I attended an amazing retreat for bloggers. It was on beautiful Sanibel Island, in Florida. They didn’t even need to twist my arm to get there! Actually, I am very blessed. I live a mere 30 minutes from this amazing locale. So, what did I learn?

It is never too late to resurrect a blog!

Yes! I am moving and resurrecting this blog soon – and who did I learn this from? The man who happened to be our Keynote speaker, and the author of Platform, Micheal Hyatt. Michael is an author with the credentials few can claim, Former Chairman and CEO of Thomas Nelson. He understands the publishing market inside and out, and what sells books is visibility … also known as a platform.

Well, I have the platform. I’ve been a podcast host for the past four years on my show for authors, Writing and Publishing and here Ultimate Homeschool Radio Network However, I have been a very part-time blogger. And, thus when this came into my inBox I was delighted!

It turns out my graphic artist happened to create beautifully crafted sheets on tracking, planning and organizing your blog schedule. She asked if I’d take a look — and I did — and I loved it! It was what I was looking for, something I could print out or with a pdf writer, fill in the forms on my computer. It was great…and beautiful. Did I tell you she is a graphic artist?

The Complete Blog Planner Here
I am an author consultant, and Stephanie has worked with me on a number of projects, so it was natural that Stephanie asked me to take a look before she published her book. It had many elements I liked except one. All the pages were individual pdf’s and it laborious for me to find the pages I wanted without printing the entire thing out. But, that was easily fixed and she did a beautiful job in putting this book together. She has forms for everything and now – with this arsenal of forms I’m ready to begin.
So, be looking for this blog to spring anew. I have a directive from Michael Hyatt that I can ressurect this blog again, and from Stephanie that gave me a plan I can follow to blog more regularly, make a plan, and stick to it. IF you are a blogger what do you use? How do you stay focused? Share your tips and tricks with us!
Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website

Writing Dreams for 2017

How many of you are planners?

Do you plan your menu? Your vacations? Your writing schedule?

Each of us are different. And we use what works best for us.

But we can always change what we don’t like, can’t we?

I wish I were more organized and dedicated. I’m not. I’m a thinker and a dreamer, more than I am a planner. I enjoy the entire process of researching before I write way too much. In fact I have been researching the entire process of marketing eBooks for some time now. I’ve gathered information, checked facts and found one important thing in common. Marketing is key.

Marketing is key no matter what we do. You can have the best book in the world or the best blog post and if you don’t let anyone know it will languish. Currently the trend is to use social media to blast it out to the world. I do this for so many other things — I tend to forget about my own blog! So, one of the things I’ll be doing is changing this by purposing to grow my blog presence as well as writing new content.

I write often, but in the last two years my writing has centered around my platform, as a speaker. I write seminars that teach. Some are for students and others are for adults. All are time consuming and feature presentation slides — more writing. These types of events require huge media campaigns, parties such as the ones I host on Twitter, or on Facebook, as well as email blasts — yes, more writing. However it isn’t the same as blogging.

So, I’ve decided what I really need is a schedule. A set time to write — a plan. You know, the thing I tend to shun like the plague. I am going to give it a heroic try — to blog regularly. I’ll write about marketing, and about marketing eBooks in particular and many things writing related. The marketing I’ll discuss can apply to printed books as well.

Share with me your ideas, and your writing dreams for this year. I think we should make it happen, don’t you?

Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, and while she no longer podcasts there, you will find many great podcasts that are still timely.

Felice is the author of Information In A Nutshell, available on Facebook. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or

Contact Felice if you are interested in a consultation felice (at)

Are You a Real Author?

A book is a book and an author is an author, right?

Well in the not so distant past an author would write a book or proposal, submit it to one or more publishing houses and wait for weeks or months to hear back. After a decent amount of time, around six months, said aspiring author would send out the manuscript, making copies and mailing the documents of course, to another round of publishers and the waiting process would happen all over again.

Flash-forward to the present.

Now, if someone wants to write a book… anyone, even a child, can. All you have to do is create the file and upload it on one of the many services, such as Amazon’s “Create Space,” and voila! An author is born. Or is an author really born?

What is the definition of an author?

A. One who writes?
B. One is is published by the traditional means…publisher with a print product.
C. One who is self published with a print product?
D. One who is self published with a print and/or digital product?

Confusing right?

To add to the confusion we can include the caveat the author needs to sell books to be considered a published author. By selling I don’t mean to 100 of your best friends or manipulate the system, such as Amazon to spike sales at 3 PM in the morning, or offer the book for free on a slow day to become an Amazon best seller.

This is a hotly contested subject and I know many of my readers are self-published authors or those who aspire to be traditionally published at some point in their writing careers. I turned down a 4-book publishing contract in 1996 after I had successfully self-published said books and was happy not having to make 15% commission when I was making 100%. However, does that still make me a published author if I self-publish? I can’t join many of the professional associations because I am self-published however several of my authors, Susan K. Marlow is one, is part of these associations because I publish one of her books!

And so we go round and round and I’m sure you have an opinion, so let’s hear it!

Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website

Your Blog as a Platform

As an author a platform may be the most important skill you hone. However, what if you are not a good public speaker? What if you get ill at the thought of facing a live audience? What if you decide it isn’t worth it, no book is worth it and you’ll just chuck the whole idea?

Well, I have good news… in a Nutshell. Of course.

Your blog can be and should be the basis of your platform. You can use your blog to:

  • Be real.
  • Entertain.
  • Share your passion.
  • Share your pains and failures.
  • Share exciting news or other blogs.

You can also use your blog to highlight a product or service, such as your latest book.

  • What a blog is not:
  • Always to be used for selling.
  • Be stuffy, unoriginal or steal content from others.
  • Be self-important or narcissistic
  • Ugly

Which brings me to another point of this article. Your blog should be a reflection of you. It should shine. It should sing… looookkk attt meee….

Don’t look at mine and say, well hers is pretty lackluster! I can preach it and teach it, however it doesn’t always mean I’m going to do it. In fact I do plan a facelift in the not so distant future but I also wanted to share with you a timely prize offered by my webmaster. Carrie has worked with me for the past year, and moved my gigantic, unorganized website (through no fault of my previous webmaster, she tried to reign me in) and made my new website shine! []

Carrie and her husband own IEW Webdesign and they are offering a free LIFETIME hosting and blog creation. And, she is an expert. She created another blog for me here:   She also hosts an amazing giveaways website. If you are interested in winning this amazing prize here is the link: Link to a FREE WordPress Premium Template and hosting package

I would say, “I hope you win,” however I’ve also entered the contest… so, let’s just say, “To the person who needs the MOST help, let the winner be”… and Lord, you *know* I really want to win!

Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website

A Blog Post and a Book

The ideal for every blogger is to one day turn their blog posts into a book. How about a blog post that has gone viral and sparks the idea for an entire book? Now that, my friends, is even better! I’ve wondered why anyone would pay to buy a book of all the blog posts freely attained on the web. In fact, recently I received an email from someone that pointed me to Seth Godwin and his upcoming book project. In fact this book project was so extreme and innovative, I read every word.

Here are some of the things Seth does:

1. He thinks outside of the box.
>>>Nothing ordinary about the man he stands out from the crowd.

2. He pushes the limit.
>>>If the minimum amount of words for a blog should be 450 for good search engine optimization he tends to write 100-150 and still gets fabulous SEO. I noted in one post he had 972 tweets and 252 shares on Facebook. I read it. It wasn’t that noteworthy of sharing in my humble opinion.

3. He RE-defines…his blog, his writing, his following
>>>He makes you think, his people love him and he has frequent visitors and is an industry leader in all things social.

4. He makes you think YOU can do this too!
>>>After his headshot his byline is … Go, Make Something Happen… Sounds a bit like Nike’s “Just Do IT” ads, with a twist.

Back to his book idea. In a nutshell, he decided to have a book published via the traditional route but with a push to have his publishers print the book in less than six month. Can you say the work, “Impossible”? In the real world books take about two years from rough draft to the final-in-the-hands-of-the-consumer. But, need I remind you, we are talking about Seth. So, he uses “” and writes this ad copy that essentially tells people his story.

A. I want to send a message to the publisher.
B. Hi everyone, it’s me and I’m different.
C. This is my topic, great isn’t it?
D. Oh, and by the way the book hasn’t been written yet.
E. If you pledge to my cause you too will share my vision and a piece of the action.

So, he urges his readers pay for it in advance (oops, I mean “pledge”). He titles his offers cute names like, “The No Brainer.” Additionally, he offers a once-in-a-lifetime incentive to a personal interview from Seth! This is limited to the people who will pledge $1550.00 for a ONE paragraph synopsis that would reside in his new book. Here is the link. Sorry, if you are interested in that particular item has already sold out. It was limited to the first five people who saw his post.

What does he do right in the world of marketing?
1. Limits his offers.
2. Sets up some very inexpensive options, cheap-cheap is $4 to read his book online for 4 days before the link expires.
3. Offers incentives.
4. Makes it special.

As of this writing he has raised $233,847 for a book he hasn’t written yet. Not bad since his goal was to raise $40,000 and there is still 21 days to go. As a bonus he is offering a copy of all his past blogs posts. And, that brings us back to the original point of the article. Creating blog posts into a book.

I believe and could be wrong, that what Seth is doing is creating a compilation of his previous blog posts not creating a “book” out of his posts. And that is the difference. What he is doing will work, in terms of sales… although I still don’t understand why you’d pay for what you could get for free. Otherwise your book is doomed unless you have a cohesive and strong topic, blog posts that incorporate the elements of the topic and good transitions or chapter headings for each of the subsequent supporting material.

On the other hand, you could take one blog post, for example one that has gone viral (like my guest on the radio show for authors, here, Darlene Schacht, and write a book based upon the post that has generated a ton of interest. Darlene is the author of, The Good Wife’s Guide.

While most of us don’t tilt windmills we can definitely learn from those who do. Being creative and fun adds to the appeal of a celebrity figure, even one created online in Cyberspace. What is your most innovative way to sell your books? If you have a secret you are willing to share with all of us, I’m ready to listen!

Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website

Free ~ 7 Steps to Writing and Publishing

Thanks to all of you who are interested in viewing the video on steps to writing and publishing. Due to a technical difficulty I’m directing you to this page instead.

Here you can download the audio and the handouts while my webmaster works pulling the video from my old website!

Thanks for your patience as we work through this issue.

Right Click and Save as for the Audio: HERE

Right Click and Save as for the Handout: HERE

A Contest for Authors Hop On…

I’ve joined with a group of other bloggers to bring you this BLOG hop… in the process there are instructions in the post below about what I am specifically giving away. Want a one-on-one consult with an experienced author consultant? Well now is your chance! See how to enter in the post below and best wishes.

Here are my top reasons for joining the “HOP”
1. Get the word out about my blog in the hopes that you will FOLLOW it!. I’m so busy helping other authors, hosting events and writing books that I forget my OWN writing blog.

2. Hope you will look around and consider buying my book! It is available on Amazon and my website here: Information In A Nutshell: Writing and Publishing and Business Tips and Taxes for Writers

3. Spread the joy… point you to other great bloggers and authors! (See links below)

About me:

Felice Gerwitz loves to be on the host side of the mic and has a radio show for authors at Writing and Publishing ( Felice is also the author and co-author of 19 books. She wrote Information in a Nutshell: Writing and Publishing and has published, Information in a Nutshell: Business Tips and Taxes for Writers.

a Rafflecopter giveaway  

Monday May 7th for the John 3:16 Marketing Network Blog Hop which will run May 7-14. There will be over 50 blogs you can hop to and all of them will be offering a giveaway all you have to do is leave a comment on that blog

In order to win the prize I offered (see the previous post for details $125.00 Value) please leave a comment to this post with your EMAIL so I can contact the winner… AND follow the instructions below.

In order to win the Kindle Fire that is being offered you should visit and post on each of the blogs below and join the mailing list below. (I don’t run that mailing list but it is run by the Christian bloggers I belong to!)… 

Now! To enter for a chance of winning one of the Kindles, sign in below.

Kindle Wi-Fi, 6

Join The Mailing List (Blog Hoppers, sign up here, check the John 3:16 Readership Box)
Email: (for Kindle drawing, May 7-May 14)
For Email Newsletters you can trust

Participating Bloggers AND GREAT PRIZES

Blog Hop Participants:
Be sure to tell your friends about the John 3:16 Giveaway Blog Hop! It’s going to be a great! week of fun!
Just click on the links below to go from blog to blog! Happy hoppin’!
Blog Hop Participants:
2.     Lynn Dove– Word Salt (Host blog)
3.     Laura J. Davis
4.     Paulette Harper
5.     Carol A. Brown
6.     April Gardner
7.     Sue Russell
8.     Susan F. Craft
9.     Heather Bixler
Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website

Carol Topp, CPA Cover Girl

Carol Topp, CPA graces the cover of Pen & Profits! This is especially exciting for me because I’m Carol’s publisher for the book, “Business Tips and Taxes for Writers.” I have to say, I’ve used this book myself and refer to it often when wondering if I should save a particular receipt or as a reminder that, yes, mileage is indeed worth tracking for business.

Carol has straddled both sides of the fence, as a self-publisher with her series on Micro-Business for Teens and now as a published author with Media Angels, Inc. Interestingly, Carol has shot a pilot for the PBS station in Ohio on the topic of Micro Business for Teens which is an amazing feat for a self-published author. I really think the lines have been blurred and self-publishing no longer has the same stigma that it did in the past.

Carol’s book on business and taxes has been selling like hotcakes on Amazon in the Kindle and print version; and the website Media Angels in various eForm versions, Kindle, Nook and ePub for iPad and iPhone. Truthfully the print version has outsold the eVersion which has been a surprise for me.

Here’s what I’ve found. The consensus seems to be that print products are purchased hands down for a book that will be a resource and fiction will be purchased in an electronic version over print because you only read it one time. I’m interested in your thoughts on this topic. Which would you buy a print or a digital product of a non-fiction book. A winner will be chosen at random to receive a  digital copy of your choice from one of the comments left below. So be sure to leave me your thoughts!


Writing Contest Give Away!

Everyone loves a contest and who doesn’t like winning? I am joining with many other Writing Bloggers to bring you a contest.

There are giveaways on all of the blogs. So what will you win from me? A $125.00 Value!

1. A Free 30-minute Consultation with me about your book project!
2. Two Free Books:

The first is: Information in a Nutshell: Writing and Publishing

and the second:

Information in a Nutshell: Business Tips and Taxes for Writers by Carol Topp, CPA

How’s that? In order to win you must leave a comment and subscribe to my blog! Go for it! Don’t forget to comment if you have any questions or want more information! If you’ve ever wanted to write a book or jump-start your current process, tune in!
John 3:16 Marketing Network Giveaway Blog Hop

May 7 ~ 14.
a Rafflecopter giveaway 

Expert advice for anyone interested in writing a book. Felice is an author, speaker and consultant for aspiring authors. Felice has a weekly podcast on BlogTalk Radio for authors, Information In A Nutshell. Follow Felice on many of the social networks including Facebook, Twitter and LinkedIn or at her website