The writing and publishing process is a time consuming endeavor. I’ve spent many posts discussing the importance of having a platform set up before you write the first word. You know, a place to shout from the roof tops to anyone standing long enough to listen about the fact that you wrote a book. This platform can come by way of a blog or a speaking platform, and ideally both.
So, let’s say you’ve written a book, it is published and you want to get the word out by making a circuit via a blog and/or radio shows interviews. Do you have a plan? Rarely have I seen a good media campaign other than those put together by some high-end strategists, namely good public relations or marketing personnel such as a publicist.
Additionally do you know what makes a good interview? How do you make the most of this “on air” time? How do you get the word out? How do you gauge the results of your radio show interviews? Is it by direct sales, use of a coupon code or discount, or your status on social media platforms?
I asked quite a few questions. So let’s tackle a few. Since I host a weekly broadcast for aspiring authors and have for the last few years I feel I have quite a bit of experience in the interviewing process. Rarely does an author take full advantage of the platform at hand.
Let’s discuss what makes a good interview.
- What you’d like to listen to someone talk about?
- Think about sharing something interesting, exciting, or a little known fact, how about an insider’s only type of information. Nothing that is silly or sensational will do.
- Share about your personal journey, why you HAD to write this book.
- I can guarantee that this talk show host has been known to pull an interview or two off the website if it did not fill the time slot with information worthwhile of a replay. Sure we can talk about the book, where to purchase it and your personal story. Yet, no one tunes in to hear a play-by-play synopsis of the plot or topic of the book. The cliff notes version is fine. The longer pitch is better left in the ad copy or the back copy of the book.
I personally like getting to know the author. One of my favorite questions to ask is about the author’s motivation for writing the book. Another is how the book became published, especially if the author has a traditional or large house publisher. Everyone’s story is a little different and that brings interest to the show.
How do you make the most of your on air time? This is truly up to you. The radio show host will handle some of the publicity but you should help to blast the social media scene with news of the interview. Helping to spread the word will insure that there are people listening to the live event as well as the replays if your host leaves the show up in the archives. Be sure to ask your host for a copy if the replays are not archived on a website for constant access. This is another way of directing people to visit the interview, listen, get to know you and hopefully purchase the book. The ideal way is to spread the word at least eight days before the event.
Remember, success is not the total number of books sold but the experience of getting the word out to the public, building relationships, showing credibility by having an interview air “live” and pointing people back to the show in order to showcase your knowledge and belief in your book or project. Nothing beats an enthusiastic author who is excited about the work and in this way the word of mouth will spread about the book.
Remember the idea is to get the word out and true success is the happiness of a job well done! Social media is the same as an in person event and building relationships is what matter in the end. Have you had an experience with a radio opportunity? If so, share it with us.